The QR code on the table

They don't make accounts to ask a hotel about parking. They want to ask a question and get an answer, in the same fifteen-second window where the question crossed their mind.

That's why the chat lives at a QR code on the table, a link in the Instagram bio, a button at the bottom of the booking page. Three places customers are already looking. Zero downloads, zero accounts, zero friction between curiosity and answer.

The visible cost of this design is that the chat doesn't know who the customer is. Anonymous by default. The invisible benefit is that the customer is willing to actually use it.

We trade identity for usage. The boutique businesses we work for already know their customers another way — face-to-face, at the front desk, at the table. The chat fills the gap between those moments.