Thinking

Talking to your business

You don't know you wanted to talk to your business until you do.

~1 min · 197 words

The bit of aitvini we keep coming back to is the part nobody asks for at a sales call: the conversation with the business itself.

Most owners we talk to imagine the product as a tool for their customers — a chat to answer questions, a calendar to take bookings, a way to follow up on leads. They're not wrong; that's what they see first. But the deeper feature is the one nobody describes until they have it: the owner can message their business directly and ask anything. How many bookings this week. Who hasn't paid. What was the busiest day last month. Who's the most loyal client.

The business answers in the voice it's been set up with. From its own data. Without the owner switching tabs, pulling reports, or asking another person.

This is hard to sell because nobody has a pre-formed need for it. You don't know you wanted to talk to your business until you do.

The first time an owner does it — really does it, casually, the way they'd text a colleague — they don't say “oh nice feature.” They say “wait, I can just ask?”

Yes. You can just ask.